Should I report changes the client made themselves?

Yes, briefly. If the client's team rewrote a title or added a page, noting it shows the monitoring is complete and helps them see the effect of their own edits. Keep the tone neutral and only raise it as a problem if the change actually caused one.

What if nothing went wrong this month?

Say so, with the uptime figure and a note that the checks ran all month without finding issues. A quiet month is still evidence the site was watched, and it gives the client something concrete instead of an empty section.

Should monitoring go in a separate report or inside the SEO report?

Inside the existing monthly report usually works best, as a short section near the top. Clients read one document, and placing incidents next to traffic data helps explain dips or recoveries that line up with a caught problem.

Which Deltio plan includes CSV export?

Professional and Enterprise. Starter includes the same monitoring and alerts but no CSV export, so on Starter you'd build the report section from the alerts you received during the month.

How much does Deltio cost?

Starter is £24 / €29 / $31 a month, or £20 / €24 / $26 a month billed annually, for up to 50 sites. Professional is £49 / €59 / $64 a month (£41 / €49 / $53 annually) for up to 200 sites, and Enterprise is £119 / €139 / $149 a month (£99 / €116 / $124 annually) for up to 500 sites. Every plan starts with a 14-day free trial.

← Back to the blog For agencies

Website Monitoring in Your Monthly Client Report

To add website monitoring to your monthly client report, use the record you already have: uptime for the month, incidents you caught and fixed, SEO changes you flagged, and any SSL or domain deadline you dealt with before it became a problem. A few dated lines like that tell a client more about the work behind a retainer than another rankings chart.

Most monthly reports look alike. Rankings, sessions, conversions, a list of completed tasks. In a flat month they feel thin, and the client starts wondering what they're paying for. Monitoring data changes that, because it shows the site was watched every day, including the days when nothing visible happened.

Why incidents make better report material than rankings

Rankings and traffic are lagging signals. They move weeks after the work, and often for reasons outside your control. An incident log is the opposite. Each entry has a date, a cause and an action.

Compare two sentences a client might read. "Technical SEO improvements continued this month" could describe anything. "On the 12th, a noindex tag reached production on the /services/ pages after a theme update; we flagged it and it was removed the same day" describes a specific problem the client never saw because someone caught it. The second is the kind of line that makes a retainer feel worth paying.

The website monitoring checklist for agencies lists what's worth watching in the first place.

The monitoring section, line by line

Keep it to something a client can read in under a minute. Five items, each with a date and a sentence of context, are usually enough.

Start with uptime: one figure for the month, plus any outage with its start time and duration. If there were none, say so.

Then the incidents you caught and resolved. Think of a noindex on live pages, or a maintenance page left up after a deploy. Say what happened, when, and what was done about it.

SEO changes come next, meaning titles, meta descriptions, H1s or canonicals that changed without a ticket. These silent SEO changes are rarely noticed by clients, so reporting them shows attention rather than alarm. Where the change was intentional, say that too.

Sitemap and robots.txt changes get their own line. An example might read "18 URLs dropped out of the sitemap on the 9th after a plugin update, restored on the 10th", or mention a new Disallow rule you queried with the developer.

Finish with upcoming deadlines: SSL certificate or domain expiry dates in the next month or two, and whether renewal is confirmed.

If you track consent, one extra line on whether the cookie banner was present all month is worth adding for clients in regulated markets.

Assembling it without retyping

The slow way is scrolling through a month of Slack alerts and copying them into a document. If your monitoring tool exports data, filter it to the client's site and the reporting month, export, and paste the relevant rows into your template. Then add a line of context to each and drop the ones that don't matter to the client, such as a change your own team made on purpose.

Wording matters more than completeness. A client doesn't need "canonical changed from https://example.com/a/ to https://example.com/a" on its own; they need "a trailing slash was dropped from the canonical on one page, which could split signals; fixed".

What Deltio provides for this

Deltio checks each site's sitemap and pages on a daily cycle and compares every check with the previous one, so changes to noindex, robots.txt, canonicals, titles, meta descriptions, H1s and sitemap URLs are recorded as they happen. It also monitors uptime, SSL and domain expiry, GA4, GTM and Meta Pixel, cookie consent banners, and maintenance pages. Alerts go to Slack or email per site during the month; on Professional and Enterprise you can export the data to CSV at the end of it. Starter doesn't include CSV export.

Deltio doesn't write the report, brand it, or send anything to your client. The wording and template remain yours. If you present monitoring as part of your own branded service, see white-label website monitoring for agencies.

One practical suggestion: try this first with the client who emails most often about the site. Their report is where a dated incident list is most likely to be read.

Deltio plans start with a 14-day free trial. Starter is £24 / €29 / $31 a month or £20 / €24 / $26 billed annually; Professional, which includes CSV export, is £49 / €59 / $64 a month or £41 / €49 / $53 billed annually; Enterprise is £119 / €139 / $149 a month or £99 / €116 / $124 billed annually. You can start the trial here.

Frequently asked questions

Should I report changes the client made themselves?: Yes, briefly. If the client's team rewrote a title or added a page, noting it shows the monitoring is complete and helps them see the effect of their own edits. Keep the tone neutral and only raise it as a problem if the change actually caused one.
What if nothing went wrong this month?: Say so, with the uptime figure and a note that the checks ran all month without finding issues. A quiet month is still evidence the site was watched, and it gives the client something concrete instead of an empty section.
Should monitoring go in a separate report or inside the SEO report?: Inside the existing monthly report usually works best, as a short section near the top. Clients read one document, and placing incidents next to traffic data helps explain dips or recoveries that line up with a caught problem.
Which Deltio plan includes CSV export?: Professional and Enterprise. Starter includes the same monitoring and alerts but no CSV export, so on Starter you'd build the report section from the alerts you received during the month.
How much does Deltio cost?: Starter is £24 / €29 / $31 a month, or £20 / €24 / $26 a month billed annually, for up to 50 sites. Professional is £49 / €59 / $64 a month (£41 / €49 / $53 annually) for up to 200 sites, and Enterprise is £119 / €139 / $149 a month (£99 / €116 / $124 annually) for up to 500 sites. Every plan starts with a 14-day free trial.