Do clients need a Deltio account to see the status page?

No. The status page is public, so the client only needs the link. That also means anyone with the link can see it, which is worth mentioning to clients who are sensitive about incident history.

Should I include monitoring in the retainer or sell it separately?

Both work. Bundling it into a retainer makes the retainer harder to cut, because the client loses a visible service. Selling it as a separate line item works better for clients who only buy project work. Either way, the monthly summary is what makes the value visible.

What should happen when monitoring finds a problem on a site the client's own developer manages?

Send the developer and your client contact the evidence (URL, what changed, when) and let the developer fix it. Agree this process at onboarding, so an alert from you is seen as help rather than criticism of their work.

How many client sites can one Deltio account handle?

Starter covers up to 50 sites and 5,000 URLs, Professional up to 200 sites, and Enterprise up to 500 sites.

How much does Deltio cost?

Starter is £24 a month, or £20 a month billed annually. Professional is £49 a month (£41 annually) and Enterprise is £119 a month (£99 annually). Every plan includes a 14-day free trial, and CSV export is available on Professional and Enterprise.

← Back to the blog For agencies

White-Label Website Monitoring for Agencies

White-label website monitoring for agencies is about watching every client site proactively and presenting the results as part of your own service. For an agency with anywhere from 5 to 50 client sites, that means spotting downtime, SSL problems and SEO changes before the client does, and having something to show them, such as a shareable status page or a monthly summary, that proves the watching is happening.

Clients rarely leave because a site was down for ten minutes. They leave when they discovered it first and their agency had no idea.

What "white-label" means in practice

The term covers a range. At one end, a platform lets you put your logo and domain on the dashboard and on automated PDF reports, so the client never sees the vendor. At the other, you use a monitoring tool internally and deliver the results under your own brand: your email to the client, your report template, your call.

Most agencies need less rebranding than they assume. Clients care that someone competent is watching and tells them clearly when something breaks. Whether the status link says your name matters less than whether the monthly update arrives and makes sense. It is worth deciding up front which of these you are buying, because full rebranding usually costs considerably more.

What clients actually want to see

A raw log of checks does not help anyone. Three things do.

A status page they can open themselves. Sending one link at the start of the engagement answers "is the site up?" without an email thread, and it shows current status and response history at a glance. Our guide to a client status page covers what to put on one.

Hearing about incidents from you. When a site goes down and recovers, the client should get "we saw it, here is what happened and what we did" before they notice. That message is only possible if the alert reached you first.

A record over time. Uptime history and a list of changes caught and fixed give the monthly report substance. Website monitoring client reports goes through turning that data into something a client reads.

Monitoring thirty sites is a different job from monitoring one

Monitoring your own site is simple: point a tool at a URL and leave it. A portfolio adds problems of scale and ownership. Each site has its own certificate, domain registration, sitemap, robots.txt and set of tags, often managed by a different developer or hosting company. You need one account listing every client rather than thirty logins, and alerts that name the client so the right account manager picks them up.

Coverage matters too. Uptime alone misses the failures clients feel most. A certificate that expires on a Saturday, a domain the client forgot to renew, a release that adds noindex to the product pages or removes the GA4 tag: none of these trip an uptime check until they become an outage, and some never do. For how the change side works across a portfolio, see how to monitor client websites for changes.

The commercial case

Retention is the obvious benefit. A client who regularly hears "we caught this early" has less reason to look for a cheaper agency. There is also a less obvious one: every issue monitoring finds is a reason for a conversation. An SSL certificate managed by a hosting company that keeps letting it lapse, a slow response time, a section that dropped out of the sitemap after a plugin update. Some of those turn into paid work.

If you are still comparing products, the best website monitoring tools for agencies lays out the options.

Using Deltio for client-facing monitoring

Deltio is designed for the portfolio case. You add all client sites to one account and each gets its own alerts by Slack and email. It checks uptime, SSL and domain expiry, and on a daily cycle it reads the sitemap and pages and compares them with the previous check, covering noindex, robots.txt, canonicals, title, meta description and H1, sitemap URLs, GA4, GTM and Meta Pixel, and the cookie consent banner. There is a public status page you can send to a client, and on Professional and Enterprise plans you can export data to CSV to build your own report.

To be clear about the white-label part: Deltio does not put your agency's logo on the dashboard or the status page, and it does not send branded PDF reports. The status page is Deltio's public page. The branded deliverable is yours to build from the CSV export, which suits agencies that already have a report template and less so those wanting a fully rebranded portal. The SEO checks also run daily, not in real time.

Starter covers up to 50 sites, Professional up to 200. A good first site for the 14-day trial is the client you would least like to lose.

Frequently asked questions

Do clients need a Deltio account to see the status page?: No. The status page is public, so the client only needs the link. That also means anyone with the link can see it, which is worth mentioning to clients who are sensitive about incident history.
Should I include monitoring in the retainer or sell it separately?: Both work. Bundling it into a retainer makes the retainer harder to cut, because the client loses a visible service. Selling it as a separate line item works better for clients who only buy project work. Either way, the monthly summary is what makes the value visible.
What should happen when monitoring finds a problem on a site the client's own developer manages?: Send the developer and your client contact the evidence (URL, what changed, when) and let the developer fix it. Agree this process at onboarding, so an alert from you is seen as help rather than criticism of their work.
How many client sites can one Deltio account handle?: Starter covers up to 50 sites and 5,000 URLs, Professional up to 200 sites, and Enterprise up to 500 sites.
How much does Deltio cost?: Starter is £24 a month, or £20 a month billed annually. Professional is £49 a month (£41 annually) and Enterprise is £119 a month (£99 annually). Every plan includes a 14-day free trial, and CSV export is available on Professional and Enterprise.